TESS Group
Full-Day
Short-Form Video &
Content Strategy Masterclass
Create scroll-stopping content your audience actually watches
- Marketing and communications teams building social media presence
- L&D professionals creating engaging internal training content
- Employer brand and recruitment teams attracting talent
- Business owners and directors wanting to build personal brand
- Anyone who needs to produce professional video on a budget
| Format | Full-day (6 hours) masterclass with live filming and editing |
| Delivery | Face-to-face on-site (recommended) or virtual |
| Group Size | Up to 15 delegates per session |
| Equipment | Smartphone only — no professional gear required |
| Output | Every delegate leaves with 2–3 finished videos ready to publish |
| Tailoring | Bespoke — built around your brand, platforms, and content goals |
- Content strategy — defining your audience, pillars, and content calendar
- Platform playbook — what works on LinkedIn vs TikTok vs Reels vs YouTube Shorts
- Scripting & hooks — the 3-second rule, scroll-stopping openings, and call-to-actions
- Filming techniques — lighting, framing, audio, and on-camera confidence (smartphone only)
- Editing on mobile — CapCut, Canva Video, and free tools that produce professional results
- AI for content — using ChatGPT and AI tools to generate scripts, captions, and repurpose content
- Brand consistency — templates, tone of voice, and visual identity across platforms
- Analytics & iteration — reading metrics that matter and optimising your content mix
- Bespoke masterclass design around your brand and platforms
- Content strategy template and 30-day content calendar
- Script and hook templates library
- Filming technique quick-reference card
- Editing workflow guides for CapCut and Canva Video
- Live filming and editing session — delegates leave with finished content
- Certificate of completion for all delegates
- 30-day post-workshop content review support via email
For Your Organisation
- Build an in-house content creation capability
- Reduce reliance on expensive external agencies
- Strengthen employer brand and recruitment pipeline
- Increase social media engagement and reach
- Create consistent, on-brand content at scale
For the Individual
- Confidence to create and publish professional video
- In-demand digital marketing skills
- Portfolio of finished content from the masterclass
- Understanding of algorithms and platform best practice
- Career-enhancing creative and strategic skills
- Smartphone-first: No expensive equipment — learn to create professional content with what’s in your pocket
- You leave with content: Not just theory — every delegate publishes 2–3 videos on the day
- AI-enhanced: Covers 2026 AI tools for scriptwriting, captioning, and content repurposing
- Brand-tailored: Every exercise uses your brand, your audience, your platforms
What Delegates Say
“I went from never having made a video to producing professional content on my phone by the end of the day. Genuinely empowering.”
— Workshop Delegate • Marketing Executive
“The ROI is immediate. We replaced a £3,000 agency video with in-house content that performed even better on social media.”
— Workshop Delegate • Head of Marketing
“The editing techniques using free tools were a revelation. Our team now produces 4-5 pieces of video content per week at zero cost.”
— Workshop Delegate • Content Manager
“The facilitator made it fun and non-intimidating. Even the most camera-shy team members were creating confident content by lunchtime.”
— Workshop Delegate • Communications Director
Ready to Upskill Your Team?
Book a free discovery call to discuss your team's needs and how we can tailor this programme for your organisation.
Book a Free Discovery CallNo obligation • Tailored to your team • Nationwide delivery