Multi-channel Marketer

Master digital marketing strategy across SEO, PPC, social media, email, and analytics. Develop strategic marketing professionals with real campaign experience and industry-recognised professional marketing credentials.

15
Months
100%
Funded

Level 3 Qualification

Industry-recognised marketing professional credentials upon completion.

ST1031
Level 3
Accredited

Real Campaign Projects

Execute actual marketing campaigns, measure ROI, develop strategic thinking, and build portfolio evidence from real business impact.

Watch: Master Every Digital Marketing Channel

SEO, PPC, social media, email, content, and analytics — real campaign experience with dedicated coaching and professional credentials.

📊
12
Core Modules
🎯
5
Channel Focus Areas
£11k
Funding Band
4.9
Learner Rating

Why Multi-channel Marketing?

Businesses need marketers who orchestrate campaigns across multiple channels, understand data, and drive measurable growth.

Develop Strategic Marketing Talent

1

Channel Mastery

From SEO and PPC to social media, email marketing, and content strategy—master all modern digital channels.

2

Data-Driven Decisions

Analyse campaign performance, measure ROI, and use data insights to optimise marketing strategy across channels.

3

Industry Recognition

Gain Level 3 qualification—credentials opening doors to senior marketing roles and professional progression.

Marketing Competency Development
Strategic Planning
90%
Channel Execution
85%
Data Analysis
88%

Built for Every Marketing Role

From digital specialists to generalists, this apprenticeship develops marketing talent across all sectors and business sizes.

📱

Digital Marketers

Deepen multi-channel expertise and formalise your marketing qualifications with Level 3 credential.

📧

Content & Email Specialists

Expand beyond single channels to master strategic multi-channel marketing, audience targeting, and ROI measurement.

🎯

Marketing Coordinators

Progress into strategic marketing roles with formal Level 3 qualification and hands-on campaign management experience.

🚀

Career Changers

Transition into marketing with structured training in strategy, channels, content creation, and performance measurement.

📊

E-Commerce Marketers

Develop multi-channel promotion, conversion optimisation, and customer engagement expertise to drive online sales.

🌐

B2B & B2C Professionals

Master strategic marketing applicable across sectors—retail, hospitality, financial services, technology, healthcare, and beyond.

Professional Recognition & Qualification

Gain industry-recognised credentials and professional pathways through this comprehensive marketing apprenticeship.

🎓

Level 3 Diploma in Marketing

ST1031 Standard

Industry-recognised professional qualification demonstrating comprehensive marketing competency across strategy, channels, content, and analytics.

Level 3 Credential

Professional Credentials

Recognised Industry Status

Upon completion, you gain professional marketing credentials—recognised across the industry and opening doors to senior marketing roles and leadership positions.

Professional Status
📈

Portfolio Evidence

Real Campaign Projects

Build a comprehensive portfolio of real marketing campaigns, strategies, content, and analytics projects—demonstrating hands-on expertise to employers.

Practical Achievement
🔍

Assessment Standards

ST1031 Standard

Assessed against rigorous apprenticeship standard ST1031, including practical observation, portfolio review, and professional competency demonstration.

Quality Assured

15-Month Learning Journey

Structured modules covering digital marketing fundamentals, channel strategy, content creation, analytics, and real campaign execution.

Master 12 core marketing modules over 15 months, combining theory, practical skills, real campaign projects, and professional coaching.

1

Months 1-3: Fundamentals & Strategy

Introduction to marketing principles and multi-channel strategy
Module
M1
Marketing Fundamentals
Strategy foundations, market analysis, target audience definition, positioning.
Module
M2
Brand Strategy
Brand development, positioning, messaging, brand identity across channels.
Module
M3
Digital Marketing Landscape
Overview of digital channels, ecosystem, emerging technologies, channel selection strategy.
2

Months 4-7: Channel Mastery

Deep dive into SEO, PPC, social media, and email marketing
Module
M4
SEO & Organic Search
Technical SEO, content optimisation, keyword strategy, performance measurement.
Module
M5
PPC & Paid Advertising
Google Ads, bid management, landing pages, conversion optimisation, ROI tracking.
Module
M6
Social Media Marketing
Platform strategy, content creation, community management, social advertising, engagement metrics.
Module
M7
Email Marketing & Automation
Campaign design, segmentation, automation workflows, personalisation, performance analysis.
3

Months 8-11: Content & Analytics

Content strategy, analytics, and data-driven decision-making
Module
M8
Content Marketing Strategy
Content planning, creation, distribution, storytelling, audience engagement strategies.
Module
M9
Marketing Analytics & Measurement
Google Analytics, KPIs, dashboards, attribution, ROI measurement, data storytelling.
Module
M10
Campaign Planning & Execution
Multi-channel campaign strategy, project management, timeline coordination, stakeholder communication.
4

Months 12-15: Portfolio & EPA Prep

Real campaign projects and End-Point Assessment preparation
Module
M11
Portfolio Development
Execute real marketing campaigns, document strategy, measure results, build professional portfolio evidence.
Module
M12
EPA Preparation & Interview Coaching
Mock assessment, portfolio review, interview preparation, competency demonstration, professional communication.

Why Choose TESS Group?

Expert-led curriculum, hands-on campaign experience, professional coaching, and industry-recognised qualifications.

👥
100%
Expert-Designed Curriculum
🎯
12
Real Campaign Projects
🏆
4.9★
Learner Satisfaction
📈
ST1031
Industry Standard
Marketing Competency Impact
Before Programme
30%
After 6 Months
65%
Post-Completion
92%
🎓

Professional Credentials

Industry-recognised qualification

💼

Real Projects

Portfolio evidence from live campaigns

🚀

Career Progression

Path to senior marketing roles

Competitive Advantages

Multi-Channel Expertise

Master SEO, PPC, social, email, and analytics in one comprehensive programme.

Data-Driven Strategy

Learn to measure campaign performance, ROI, and optimise based on real insights.

Professional Recognition

Gain Level 3 qualification opening doors to senior marketing roles and leadership positions.

Industry Partners & Recognition

Trusted by leading organisations across sectors for developing marketing talent.

"The Multi-channel Marketer programme transformed how I approach marketing strategy. The combination of channel expertise, real campaign work, and coaching support accelerated my development significantly. I'm now managing campaigns with confidence and measurable impact."
JH
Jamie Harris
Marketing Manager, E-Commerce Sector

Frequently Asked Questions

Find answers to common questions about the Multi-channel Marketer apprenticeship.

What's included in the Multi-channel Marketer programme?

+
The programme covers 12 core modules including marketing fundamentals, brand strategy, SEO, PPC, social media, email marketing, content strategy, analytics, and campaign execution. You'll complete real marketing campaigns, build a professional portfolio, and prepare for Level 3 assessment.

How long is the apprenticeship?

+
The Multi-channel Marketer is a 15-month apprenticeship, combining structured modules, practical experience, and professional coaching. This includes the End-Point Assessment (EPA) preparation, which is part of the apprenticeship standard.

Is it fully funded?

+
Yes, the Multi-channel Marketer apprenticeship is fully funded via the Apprenticeship Levy if your organisation is eligible. The funding band is £11,000. We support you through the entire process of accessing this funding.

What qualifications will I gain?

+
You'll achieve Level 3 Diploma in Marketing (ST1031 Standard). Upon completion, you gain professional credentials recognised across the marketing industry, opening doors to senior marketing roles and leadership progression.

Who's this suitable for?

+
The programme is designed for digital marketers, marketing coordinators, content specialists, e-commerce professionals, career changers, and anyone wanting to develop comprehensive multi-channel marketing expertise. You need basic digital literacy but no prior marketing qualification is required.

End-Point Assessment (EPA)

1

Workplace Observation

Independent assessor observes your real marketing work, campaign execution, and strategic thinking in your actual workplace environment.

2

Portfolio Interview

Present your marketing portfolio including campaigns, strategies, analytics, and content projects completed during the apprenticeship.

3

Professional Discussion

Discuss your marketing approach, decision-making, challenges overcome, and how you've applied learning to real business situations.

4

Assessment Grading

Assessment results determine your Level 3 grade and eligibility for professional credentials and career advancement.

Module Completion

Finish all 12 core modules and portfolio projects

EPA Gateway

Meet readiness criteria for independent assessment

Assessment Window

Independent assessor conducts observation and interview

Certification

Receive Level 3 qualification and professional credentials

Ready to Master Multi-Channel Marketing?

Join hundreds of marketing professionals who've transformed their careers with TESS Group. Start your 15-month journey to Level 3 qualification and professional recognition today.

📞 Book Free Discovery Call 4.9/5