The modern content professional combines strategic thinking, creative excellence, and data-driven insights. This 15-month programme develops your next generation of content creators.
You create content across digital channels but want to formalize your expertise, deepen your strategic knowledge, and gain recognized qualifications.
You're ready to move beyond tactics into strategy — understanding audience data, campaign planning, and how content drives business outcomes.
You're moving into content creation from marketing, communications, or another field, and need structured training to establish yourself as a confident creative professional.
You produce content for a specific organization or sector and want to broaden your skills, learn best practices, and gain industry recognition.
Understand content strategy, audience profiling, platform selection, and the content creation lifecycle.
Master writing for different platforms, audiences, and formats — from headlines to long-form articles.
Learn design principles, visual hierarchy, brand consistency, and tools for creating eye-catching content.
Deep dive into platform algorithms, content calendars, hashtag strategy, and community management.
Develop video storytelling, editing fundamentals, and multimedia content creation for multiple platforms.
Interpret performance data, understand audience behavior, and use analytics to inform content decisions.
Optimize content for search engines, understand keyword research, and improve organic visibility.
Plan integrated campaigns, manage timelines, coordinate across channels, and measure campaign success.
Work with industry CMS platforms, publish content, manage versions, and optimize for user experience.
Master narrative structure, emotional resonance, and storytelling techniques that engage audiences.
Build a compelling portfolio showcasing your best work, prepare for End-Point Assessment, and get job-ready.
Apply all learning to a substantial, real workplace content project that you lead from conception to completion.
Meet your coach, understand learning objectives, and master content strategy basics.
Intensive learning across copywriting, design, social, SEO, and analytics with live projects.
Video production, campaign planning, portfolio building, and capstone project management.
EPA preparation, professional qualification achievement, and transition to employment.
Your 1:1 coach is an active content professional with real experience across brands you've heard of.
Every module is underpinned by live projects. You build a portfolio of real, publishable content.
Evening and weekend sessions fit around your current role. You learn on the job while earning.
Your apprenticeship qualification is respected by employers across creative, marketing, and tech sectors.
Unlimited access to your coach, career guidance, and a community of fellow apprentices.
"TESS transformed how I think about content. I went from just creating posts to understanding strategy, data, and audience psychology."
— Sarah M., Content Creator, Tech Startup
The programme is designed for content professionals at any stage — from those starting out to experienced creators wanting formal qualifications. You should be aged 18+ and either working in or moving into a content creation role.
You earn up to 3 qualifications: the Level 3 Content Creator Standard (apprenticeship), a Digital Marketing Certificate, and an SEO & Analytics Badge. All are industry-recognized.
The programme is funded through the Apprenticeship Levy with a funding band of up to £10,000. TESS Group works with employers to maximise available funding and reduce costs.
EPA has three components: a Portfolio Review (3-5 pieces of content work), a Professional Discussion (30-40 minutes), and a Workplace Observation of your practical skills.
Absolutely. The programme is designed to fit around your work. Sessions are flexible, and all learning is applied to real workplace projects.
Join over 2,000 content professionals who've built their careers with TESS apprenticeships.
