Complete Guide • April 2026

AU0009, AU0010, AU0011: Your Complete Guide to the New AI Leadership Apprenticeship Units

By Rod Doyle & Lisa O’Reilly, Directors, TESS Group  |  21 April 2026  |  14 min read
TL;DR: Skills England has replaced the single AI Leadership unit (AU0002) with three focused Level 5 units. AU0009 covers AI Strategy & Opportunity. AU0010 covers AI Adoption, Procurement & Governance. AU0011 covers AI Delivery & Organisational Transformation. Each is funded at £750 (up to £2,250 total), requires 30+ guided learning hours, has no EPA, and is available from 28 April 2026. Employers can pick one, two, or all three. TESS Group delivers them as a stackable AI Leadership Pathway with three sprints.
£750 Per Unit
£2,250 All Three
30+ Hours Each
No EPA Provider Assessed

1. Background: Why Three Units, Not One?

When Skills England launched the first wave of apprenticeship units in March 2026, the AI Leadership offering came as a single unit: AU0002 (AI Leadership, Developing AI Strategy). It covered everything from identifying AI opportunities to governing AI deployments to leading organisational transformation.

On 21 April 2026, Skills England withdrew AU0002 and replaced it with three separate units. The reasoning is straightforward: AI leadership is not a single skill. An organisation that needs help with AI governance has a fundamentally different need from one that needs help with AI strategy or AI transformation. By splitting the unit, Skills England has given employers the flexibility to target exactly what they need.

“We always taught AU0002 in three distinct blocks because the learning outcomes demanded it. Strategy, governance, and transformation are different disciplines that happen to live under the same umbrella. Skills England has now formalised what good curriculum design already looked like.”
Lisa O’Reilly, Director, TESS Group

The practical upside for employers is significant. You can now enrol leaders on just the unit they need, combine two, or complete all three as a comprehensive pathway. And because each unit carries its own £750 funding allocation, the total available funding per learner has increased to £2,250.

2. AU0009: AI Strategy & Opportunity

AU0009

AI Strategy & Opportunity

Level: 5 Funding: £750 Min. Hours: 30 GLH EPA: None From: 28 April 2026

This is the starting point for most organisations. AU0009 focuses on helping leaders understand where AI creates value and how to build a strategy around it. It answers the question every boardroom is asking: where should we use AI, and how do we make a business case for it?

What You Will Learn

Assess AI maturity across your organisation
Identify high-value AI opportunities
Build a business case for AI investment
Develop a strategic AI roadmap
Evaluate AI tools and platforms strategically
Align AI initiatives with business objectives

Ideal for: MDs, CEOs, and senior leaders who need to set AI direction for their organisation. Also suited to strategy directors and transformation leads who need to build the AI business case.

3. AU0010: AI Adoption, Procurement & Governance

AU0010

AI Adoption, Procurement & Governance

Level: 5 Funding: £750 Min. Hours: 30 GLH EPA: None From: 28 April 2026

This unit addresses what is arguably the most pressing concern for regulated industries and risk-conscious organisations: how do you buy, govern, and manage AI responsibly? It covers the frameworks, policies, and decision-making processes leaders need to adopt AI without exposing the business to unacceptable risk.

What You Will Learn

Build AI governance frameworks
Evaluate and procure AI vendors and tools
Manage AI risk and ethical compliance
Design responsible AI policies
Conduct algorithmic impact assessments
Establish AI oversight and accountability structures

Ideal for: Compliance leads, risk directors, procurement managers, IT directors, and any senior leader responsible for how AI is adopted and governed within the organisation.

4. AU0011: AI Delivery & Organisational Transformation

AU0011

AI Delivery & Organisational Transformation

Level: 5 Funding: £750 Min. Hours: 30 GLH EPA: None From: 28 April 2026

Strategy is worthless without execution. AU0011 focuses on the practical side of AI leadership: how to plan and manage AI implementation projects, lead the workforce through change, measure whether AI is delivering value, and scale successful pilots across the organisation.

What You Will Learn

Plan and manage AI implementation projects
Lead workforce transformation and upskilling
Measure AI impact and ROI
Scale pilots to enterprise-wide adoption
Build change management programmes for AI
Monitor model drift and ongoing performance

Ideal for: Transformation directors, operations managers, HR directors, L&D leads, and project managers responsible for making AI work in practice across the organisation.

5. Side-by-Side Comparison

AU0009AU0010AU0011
FocusStrategy & OpportunityGovernance & ProcurementDelivery & Transformation
Key QuestionWhere should we use AI?How do we govern AI safely?How do we deliver AI at scale?
Level555
Funding£750£750£750
Min. Hours30 GLH30 GLH30 GLH
EPANoneNoneNone
Available28 April 202628 April 202628 April 2026
Best ForMDs, CEOs, Strategy leadsCompliance, Risk, IT, ProcurementTransformation, Ops, HR, L&D

6. Who Are These Units For?

All three units are designed for senior leaders and decision-makers. No technical or coding background is required. The typical profiles include:

  • Managing Directors and CEOs who need to set AI direction and make investment decisions
  • Department Heads and Operations Managers who need to integrate AI into their function
  • Compliance and Risk Leaders who need to govern AI responsibly
  • IT Directors and CTOs who need to evaluate and procure AI tools
  • HR Directors and L&D Managers who need to lead workforce transformation around AI
  • Transformation and Change Leads who need to deliver AI projects and measure impact

Any employee who will develop genuine new skills through the units is eligible, regardless of seniority or length of service. The only requirement is that the learning is new to the individual, not just a repackaging of existing capability.

7. Funding Explained

The funding model is the same as the original AU0002, but applied to each unit individually:

Non-levy employers (annual pay bill under £3 million): each unit is 100% government funded. No employer contribution required. A learner completing all three units receives £2,250 in fully funded training at no cost to the business.

Levy-paying employers (annual pay bill over £3 million): each unit draws from your Growth and Skills Levy account. At £750 per unit, this is a highly efficient use of levy funds compared to full apprenticeships that may draw £10,000–£27,000 per learner.

Funding comparison A single learner completing all three AI Leadership units costs £2,250 in levy funds and delivers targeted, senior-level AI capability in weeks. A full Level 5 apprenticeship would typically cost £7,000–£12,000 over 18–24 months. Apprenticeship units give you strategic skills faster and at a fraction of the cost.

8. The TESS AI Leadership Pathway

While each unit can be completed independently, TESS Group delivers all three as a cohesive pathway called the TESS AI Leadership Pathway. It is structured as three stackable sprints, each building on the last:

Sprint 1: Strategy

AU0009

£750 funded

Sprint 2: Governance

AU0010

£750 funded

Sprint 3: Transformation

AU0011

£750 funded

The recommended order is Strategy first, then Governance, then Transformation. But this is flexible. If your organisation already has an AI strategy and needs help with governance, you can start at Sprint 2. If your priority is getting AI projects delivered, Sprint 3 is a valid entry point.

“The pathway design reflects how AI leadership actually works in practice. You start by understanding where AI creates value. Then you build the frameworks to adopt it safely. Then you lead the delivery and the organisational change. Each sprint produces a tangible output: a strategy document, a governance framework, a transformation roadmap. Leaders leave with artefacts they can use immediately.”
Rod Doyle, Director, TESS Group

Delivery is live, expert-led, and virtual (via Zoom and Microsoft Teams). Each sprint runs over approximately 4–6 weeks with a commitment of a few hours per week plus dedicated workshop sessions. Employers can enrol individuals or cohorts, and we offer both open and private delivery options.

9. Which Unit Should You Start With?

Here is a quick decision framework:

Start with AU0009 (Strategy) if your organisation is still deciding where and how to use AI. If you do not yet have an AI strategy, a clear understanding of where AI creates value, or a business case for AI investment, this is your starting point.

Start with AU0010 (Governance) if you are already using AI tools but lack formal governance. If your team is adopting ChatGPT, Copilot, or other AI tools without clear policies, oversight, or procurement frameworks, this unit addresses your most urgent risk.

Start with AU0011 (Transformation) if you have a strategy and governance in place but are struggling to deliver. If AI pilots are stalling, change management is not happening, or you cannot measure whether AI is delivering value, this unit focuses on execution.

Not sure where to start? Book a free 15-minute discovery call with TESS Group. We will help you assess where your organisation sits and recommend the right entry point, whether that is one unit, two, or the full pathway.

10. Frequently Asked Questions

What replaced AU0002?

AU0002 (AI Leadership, Developing AI Strategy) was withdrawn on 21 April 2026 and replaced by three new Level 5 units: AU0009 (AI Strategy & Opportunity), AU0010 (AI Adoption, Procurement & Governance), and AU0011 (AI Delivery & Organisational Transformation). Read our full announcement about the AU0002 split for the background.

Is there an End-Point Assessment?

No. Like all apprenticeship units, AU0009, AU0010, and AU0011 are assessed internally by the training provider with employer validation. There is no independent EPA, which means faster completion and less bureaucracy for learners and employers.

Can existing employees do these units?

Yes. Apprenticeship units are ideal for upskilling existing senior leaders. Any employee who will develop genuine new skills through the unit is eligible, regardless of seniority or length of service.

Do I need to do the units in order?

No. While TESS Group recommends starting with Strategy (AU0009), each unit is standalone. You can start with whichever unit addresses your organisation’s most pressing need.

How long does each unit take?

Each unit requires a minimum of 30 guided learning hours. At TESS Group, we typically deliver each sprint over 4–6 weeks, with a blend of live sessions, workshops, and applied project work. The pace can be adjusted to suit your organisation.

Can we enrol different leaders on different units?

Absolutely. You might enrol your CEO on AU0009 (Strategy), your compliance director on AU0010 (Governance), and your transformation lead on AU0011 (Delivery). Each leader gets the specific skills they need, and the combined capability strengthens your organisation’s AI readiness across the board.

What AI tools will learners use?

Across the pathway, learners get hands-on experience with ChatGPT, Microsoft Copilot, Claude (Anthropic), Google Gemini, and Grok. The focus is on strategic evaluation rather than operational use, so leaders learn to assess which tools are right for which purposes.

How does this connect to the rest of the TESS AI portfolio?

The AI Leadership Pathway sits at the top of the TESS AI Skills Pyramid. Below it, the AI & Automation Practitioner (Level 4) builds hands-on AI capability, the Data-Driven Team Leader (Level 3) builds data confidence in frontline managers, and the AI & ML Fellowship (Level 6) develops deep technical specialists. When your leadership team completes the pathway, they land in an organisation where every layer is building AI skills through a connected curriculum.

Ready to Get Started?

TESS Group is applying for delivery approval for AU0009, AU0010, and AU0011 and expects to begin enrolling learners from late April 2026. Whether you want to start with one unit or put your entire leadership team through the full pathway, the first step is a free discovery call.

Enquire Now Read the AU0002 Split Announcement
RD
Rod Doyle
Director, TESS Group

Rod leads TESS Group’s AI strategy and programme development. With a track record spanning 27+ AI, data, and digital programmes, he has been at the forefront of designing apprenticeships that close the UK’s AI skills gap.

LO
Lisa O’Reilly
Director, TESS Group

Lisa oversees learning design and programme quality across all TESS Group apprenticeships, ensuring every programme builds deep, lasting capability.

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