AI Leadership · Decision guide

AU0009 vs AU0010 vs AU0011 — which AI Leadership unit does your organisation actually need?

Skills England published three new Level 5 units on 21 April 2026 to replace the withdrawn AU0002. They look similar on paper. They're not. Here's a clear-headed picker.

Updated 24 April 2026 · 7 minute read · By the TESS Group team

Most L&D leaders we've spoken to in the past 72 hours have asked the same question: do we need one unit, two, or all three? The honest answer is "it depends on where you are right now". This guide gives you the simplest possible diagnostic.

If you'd rather skip the reading and answer seven questions instead, the 3-minute employer fit assessment does this calculation for you and tells you which units fit, plus whether a closed-cohort full pathway is worth the levy spend.

The three units side by side

 AU0009 StrategyAU0010 GovernanceAU0011 Delivery
The question it answers "Where should we invest in AI?" "How do we buy and govern it safely?" "How do we make it actually used?"
Best fit when… You don't have a strategy yet, or your board hasn't approved investment You have a strategy but no policy, framework or procurement discipline You've bought tools and adoption is low, or you're scaling pilots
Worst fit when… You already know what you want — you need governance or adoption You haven't decided what to do, or you don't buy AI tools You've nothing to roll out — too early
Audience CEOs, MDs, Strategy directors Risk, Compliance, IT, Procurement leadership Transformation, Programme, Change, Senior Ops
Funding £750 levy £750 levy £750 levy
Length 30 GLH · ~3-4 wks 30 GLH · ~3-4 wks 30 GLH · ~3-4 wks

The simplest picker (3 questions)

Forget the apprenticeship-standard wording for a moment. Just answer these three:

  1. Has your board approved AI investment? If not — AU0009 is your starting point.
  2. Do you have a written AI policy and a process for vendor sign-off? If not — AU0010 is yours.
  3. Have you tried to roll AI out and seen weak adoption? If yes — AU0011 is the one.

If your honest answer to two or three of these is "no", you have a stacked gap and you'll get more value running the units in sequence as a closed cohort than picking just one.

Heads up. The most common mistake we're seeing in the first week of these units being live is L&D buyers defaulting to AU0009 because "strategy" sounds like the right starting point for executives. It often isn't. If your org has already chosen what to do with AI but adoption is patchy, AU0011 will give you more in 30 hours than three more strategy decks.

How they sequence in a closed cohort

If you're running all three as a closed cohort for a single senior team — which is where the levy economics genuinely shine — they sequence naturally:

  1. Weeks 1–3: AU0009. Senior team aligns on where AI creates value and what investment looks like. Output: a board-ready investment case the cohort actually believes in.
  2. Weeks 4–6: AU0010. Same cohort builds the governance scaffold around that investment — vendor selection, policy, risk, ethics. Output: a governance framework live in your organisation.
  3. Weeks 7–8: AU0011. Cohort plans the actual rollout — who, how, change management, adoption metrics. Output: a transformation plan with measurable milestones.

The reason this beats taking individual units in isolation: the same room of leaders carries the conversation across all three weeks. By week eight, they've made the strategy and the governance and the rollout plan together. Nobody hands work over a wall. Compare that with one leader doing AU0009 in isolation and trying to sell the result to a separate operations team a quarter later.

When you should NOT take all three

Three honest situations where stacking the full pathway is the wrong answer:

The bottom line

The three units aren't interchangeable and they're not just "modules of AU0002". They genuinely answer different questions. Pick the one that matches your specific gap — or run all three as a closed cohort if you have 8+ leaders and a real AI rollout to do.

If you'd like an evidence-based read on which fits, take the 3-minute employer fit assessment. If you're an individual leader trying to work out what to ask your employer for, take the learner unit picker.


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