AI Visibility: Get Found by AI Search Engines
Google isn't the only way people find businesses anymore. ChatGPT, Perplexity, Claude and Gemini are answering questions about your industry — is your brand in those answers? This course shows you how to ensure it is.
Enquire Now All Short CoursesWhat You'll Learn
- GEO (Generative Engine Optimization) fundamentals
- llms.txt implementation & AI-readable content
- Structured data & schema markup for AI discovery
- AI answer capsule optimisation techniques
- Brand positioning for AI search engines
- Measuring & monitoring your AI visibility
- Content strategy for both traditional & AI search
Who Is This For?
Marketing managers, SEO professionals, content strategists, and business owners who want their brand to appear in AI-generated search results.
Course Outline
Morning
- 09:00 — How AI search works (and why SEO isn't enough)
- 09:30 — GEO fundamentals: the new rules of visibility
- 10:15 — Break
- 10:30 — Hands-on: Implementing llms.txt for your site
- 11:15 — Structured data & schema markup deep-dive
- 12:00 — Workshop: Audit your current AI visibility
Afternoon
- 13:00 — AI answer capsule optimisation techniques
- 13:45 — Content strategy for AI search engines
- 14:30 — Break
- 14:45 — Measuring AI visibility: tools & metrics
- 15:30 — Workshop: Build your AI visibility action plan
- 16:15 — Implementation priorities & next steps
- 16:30 — Close
What's Included
Course Materials
Digital workbook & resources
Certificate
TESS Group completion certificate
Refreshments
Lunch & refreshments included
Post-Course Support
30 days email support
Your Progression Route
Ready to go deeper?
This course is the perfect stepping stone to the AI & Automation Apprenticeship L4 apprenticeship — a 15-month accredited programme, fully funded through the Apprenticeship Levy.
Explore the ApprenticeshipFrequently Asked Questions
No — this goes beyond traditional SEO. While SEO optimises for Google's search results, GEO optimises for AI-generated answers in tools like ChatGPT, Perplexity and Gemini. You need both, and this course focuses on the AI side.
Basic familiarity with your website CMS is helpful. Most implementations (like llms.txt and schema markup) can be done without coding, though we'll show you what to brief your dev team on if needed.
AI search tools handle billions of queries monthly and are growing rapidly. Early movers who optimise for AI visibility now will have a significant competitive advantage as adoption accelerates.
Ready to Get Started?
Book your place or arrange an in-house session for your team. We'll help you choose the right course for your goals.
Enquire Now