For internal comms and marketing teams who need short-form video to land. Hook craft, structure for vertical, AI-assisted production, plus the distribution discipline that turns one video into ten.
Most workplace short-form video is a horizontal corporate video, vertically cropped, with the company logo for the first 5 seconds and a CEO doing a piece-to-camera with bad lighting. The watch-through rate is 12%. The audience scrolled past before your CEO finished saying their name, because the hook discipline that platform-native creators have spent five years figuring out hasn't reached your comms team.
This workshop is built on the platform-native short-form video patterns that work on LinkedIn, YouTube Shorts, Instagram Reels and TikTok — combined with the AI production tools that have collapsed production cost (script generation, captions, b-roll, voice). We teach the patterns the top 1% of creators have figured out, applied to your corporate content.
The day is built around filming and editing your real content. Delegates bring a brief, write a hook in the morning, shoot and edit a 60-second vertical video in the afternoon (with practitioner feedback), and leave with a publishable asset plus a 30-day production cadence — not a workbook.
Built on platform-native short-form video patterns (2025-26)Every TESS workshop is designed backwards from the change you want to see in your team's behaviour. Here's what coaching graduates do differently on the Monday after.
The 6 hook archetypes that work in 2026 — and why your CEO saying 'hi everyone' is none of them.
Hook · payoff · loop — the 3-act structure that fits a 30-second vertical attention span.
Hands-on with the current AI production stack — what works, what doesn't, the ethics of voice cloning.
Lighting, framing, audio — the 4 settings that get you 80% of the way to broadcast.
Cut on action, cut on word — the discipline that maintains a 1.5-second attention span throughout.
Turn one video into ten — a 30-day cadence with named contributors and a content calendar.
Full-day format shown. The half-day version focuses on the morning blocks with a condensed live round at the end.
Genuinely the first time I've left a coaching course able to do it on Monday. The live rounds with feedback made the difference. My 1:1s have completely changed shape.
Pricing depends on group size, delivery mode (live online vs in-person) and whether we tailor the curriculum to your sector. Closed cohorts start from a few hundred pounds per delegate for half-day workshops and scale from there. Book a 15-minute discovery call and we'll give you a concrete figure within 24 hours.
Short-Form Video is a full-day workshop by design — the live shoot and edit in the afternoon are what create the publishable asset. A half-day version focused on hook craft and script-only (no shoot) is available as a foundational session.
We're flexible. Most cohorts run with 10–20 delegates, but we regularly deliver for smaller groups of 2–4, particularly for senior teams or specialised sectors. The live coaching rounds work better with even numbers, but we'll make any group work.
Live online is our default and works well for coaching — breakout rooms make the practice rounds work cleanly. We also deliver in-person at your site or a venue you choose, particularly when the cohort already work in the same room.
Typical lead time from a first call to delivery is 2–4 weeks. We can move faster if you need to — the limiting factor is usually your calendar, not ours.
Yes. The frameworks (GROW, TGROW, observable behaviours) stay the same; the examples, exercises and case studies are tailored to your sector, tools and your team's real work. We discuss this on the discovery call and rebrief the practitioner before delivery.
Yes. Every delegate receives a CPD-certified digital certificate on completion. The certificate references the hours of learning and the frameworks covered, so it can be added directly to a CPD record for any chartered or professional body.
We allocate a TESS coaching practitioner based on your sector. All practitioners are independently qualified coaches (ILM Level 5 or equivalent) with active corporate coaching practices. We'll send the named practitioner's bio after the discovery call.
Two ways in. Book a 30-minute discovery call below, or fill out the form and we'll reply within 24 hours with cohort options for your group.