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Full day Sales & Commercial

Coaching for Sales Performance.

Sales managers spend 10% of their time coaching the team. Lift that to 30% with structure, pipeline reviews that develop people, deal coaching that lifts win rates, and the 1:1 that builds reps.

★4.8 / 5 rating From 2 delegates Live online or in-person CPD certified
Enquire about a cohort → See the agenda

At a glance

⏱
1 day, 09:00–16:30 Includes refreshment breaks
£
POA · closed cohorts From 2 delegates · volume rates available
★
Sales coaching Sales
◇
Frameworks & tools GROW · Deal reviews · Pipeline cadence
● Ofsted Good
·
★ 4.9 / 5 from 732 reviews
·
10,000+ learners trained
·
60+ employer clients
·
CPD & CMI accredited
What you'll learn

The coaching cadence that lifts win rates.

For sales managers running teams of 5-20 reps. Bring a real rep situation we can work on.

01

Coaching vs. managing vs. directing, when to use each

02

The 1:1 sales coaching cadence, weekly / monthly / quarterly

03

Pipeline review as coaching (not interrogation)

04

Deal coaching, the framework that lifts win rates

05

Develop the underperformer, without giving up on them

06

Motivate the high performer who's plateaued

07

Coach over CRM data (without micromanaging)

+

Your sales coaching playbook for the rep you brought

Who it's for

For sales managers who want to build reps, not babysit them.

✓ Right fit if

You're a Sales Manager, Head of Sales or RevOps leader. You inherited or built a team and you know you should coach more, but pipeline reviews and forecast pressure keep eating the time.

× Not the right fit if

You're an individual rep wanting personal selling skills. Look at our Handling Objections & Negotiation workshop instead.

The day in detail

Agenda.

Morning frames coaching technique; afternoon you work YOUR rep + YOUR deal review process.

AMMorning · 09:00–12:30
09:00 Why most sales managers don't coach (and what it costs the team)
09:30 The coaching cadence, weekly / monthly / quarterly
10:15 Break
10:30 The 1:1, structure, questions, what to write down
11:15 Coaching vs. managing, switching modes within the same meeting
12:00 Lunch & coffee
PMAfternoon · 13:00–16:30
13:00 Pipeline review as coaching, the 5-question framework
13:45 Deal coaching, lifting win rates without taking over
14:30 Break
14:45 The underperformer, develop, don't replace
15:30 Workshop, your sales coaching playbook, written live
16:15 Peer review, commitments & close
What's included

Everything you need to make it stick.

¶

Course materials

Digital workbook, slides, and a take-away toolkit of frameworks, templates and one-page job aids, built for the workshop topic.

★

CPD certificate

TESS Group completion certificate for every delegate, accredited for CPD evidence.

●

Refreshments

Lunch and refreshments on in-person delivery. Coffee breaks for live online.

↻

30-day support

Email support from your trainer for 30 days after the workshop, apply what you learned, no extra cost.

★ Progression route

Ready to go deeper than a day?

This masterclass is the perfect stepping stone to the AI & Automation Apprenticeship Level 4, a 15-month accredited programme, fully levy-funded for eligible employers and 95–100% funded for SMEs.

Explore the L4 apprenticeship →
£18k Per learner, funded

100% levy-funded for eligible employers. 95–100% government-funded for SMEs under the new Growth & Skills Levy.

Sensible questions

Frequently asked.

Is this a methodology like Sandler or Challenger?

No. We work alongside whatever sales methodology you use. The coaching framework is universal.

Do you teach how to use a specific CRM?

No, but we show how to coach from CRM data (any platform).

Will this help with hiring sales reps?

Touched in passing, we link to the interview-prep workflow but don't teach selection in depth.

Is it suitable for first-time sales managers?

Yes, and they get the most out of it. We tune the cohort if it's majority new managers.

Can the team join too?

No, this is for managers. We can run a parallel rep-side selling workshop if you want both at once.

Book or enquire

Pick a slot, or send us the brief.

Two ways in. Book a 30-minute discovery call below, or fill out the form and we'll reply within 24 hours with cohort options and pricing for your group.

Book a 30-min discovery call

FREE

Or send us a brief

REPLIES < 24H

Or call 0333 0523 003 · [email protected]