Sales managers spend 10% of their time coaching the team. Lift that to 30% with structure — pipeline reviews that develop people, deal coaching that lifts win rates, and the 1:1 that builds reps.
For sales managers running teams of 5-20 reps. Bring a real rep situation we can work on.
Coaching vs. managing vs. directing — when to use each
The 1:1 sales coaching cadence — weekly / monthly / quarterly
Pipeline review as coaching (not interrogation)
Deal coaching — the framework that lifts win rates
Develop the underperformer — without giving up on them
Motivate the high performer who's plateaued
Coach over CRM data (without micromanaging)
Your sales coaching playbook for the rep you brought
You're a Sales Manager, Head of Sales or RevOps leader. You inherited or built a team and you know you should coach more — but pipeline reviews and forecast pressure keep eating the time.
You're an individual rep wanting personal selling skills. Look at our Handling Objections & Negotiation workshop instead.
Morning frames coaching technique; afternoon you work YOUR rep + YOUR deal review process.
Digital workbook, slides, and a take-away toolkit of frameworks, templates and one-page job aids — built for the workshop topic.
TESS Group completion certificate for every delegate, accredited for CPD evidence.
Lunch and refreshments on in-person delivery. Coffee breaks for live online.
Email support from your trainer for 30 days after the workshop — apply what you learned, no extra cost.
This masterclass is the perfect stepping stone to the AI & Automation Apprenticeship Level 4 — a 15-month accredited programme, fully levy-funded for eligible employers and 95–100% funded for SMEs.
Explore the L4 apprenticeship →100% levy-funded for eligible employers. 95–100% government-funded for SMEs under the new Growth & Skills Levy.
No. We work alongside whatever sales methodology you use. The coaching framework is universal.
No — but we show how to coach from CRM data (any platform).
Touched in passing — we link to the interview-prep workflow but don't teach selection in depth.
Yes — and they get the most out of it. We tune the cohort if it's majority new managers.
No — this is for managers. We can run a parallel rep-side selling workshop if you want both at once.
Two ways in. Book a 30-minute discovery call below, or fill out the form and we'll reply within 24 hours with cohort options and pricing for your group.