Ship campaigns faster, without sounding like a robot. AI for content, briefs, campaigns and analytics — built around your brand voice.
Practical, hands-on, and built around your team's real work. Every delegate leaves with a personal prompt library they'll keep using on Monday.
Create a content production pipeline using AI tools
Generate brand-on headlines and ad variants at scale
Keep brand voice consistent across every AI output
Brief AI like you brief a copywriter — and get usable drafts
SEO & AI search visibility (the new GEO playbook)
AI-assisted analytics: turn Looker/GA4 data into stories
Campaign planning & ideation with AI as creative partner
Avoid the AI marketing pitfalls (legal, ethical, generic)
You're a Head of Marketing, content lead or marketing manager. Your team is being asked to produce 3x the content with the same headcount. You want AI to help — but not at the cost of your brand sounding generic.
You're focused on customer service, support or success. Take our AI for Customer Experience workshop instead.
Bring a real campaign brief. We'll build it together using AI tools, keeping your brand voice intact end-to-end.
Digital workbook, slides, and a 50+ tested prompt-template library to keep and reuse.
TESS Group completion certificate for every delegate, accredited for CPD evidence.
Lunch and refreshments on in-person delivery. Coffee breaks for live online.
Email support from your trainer for 30 days after the workshop — apply what you learned, no extra cost.
This masterclass is the perfect stepping stone to the AI & Automation Apprenticeship Level 4 — a 15-month accredited programme, fully levy-funded for eligible employers and 95–100% funded for SMEs.
Explore the L4 apprenticeship →100% levy-funded for eligible employers. 95–100% government-funded for SMEs under the new Growth & Skills Levy.
Not if you train AI on your existing content. We spend the morning teaching you how to give AI a brand voice document so every output sounds like you.
ChatGPT and Claude for copy, Midjourney/DALL-E basics for imagery, Copilot for Office docs. You'll know which to use when.
We cover the IP & copyright position for AI-generated content (US, UK, EU) and the practical implications for marketing assets.
Yes — we cover Generative Engine Optimisation (GEO): how to get your content cited in ChatGPT, Perplexity, Google AI Overviews.
Absolutely. Closed cohort delivery means we can shape the day around your sector (B2B SaaS, retail, financial services, professional services).
Two ways in. Book a 30-minute discovery call below, or fill out the form and we'll reply within 24 hours with cohort options and pricing for your group.