1-Day Workshop AI & Digital

AI for Marketing teams with AI.

Ship campaigns faster, without sounding like a robot. AI for content, briefs, campaigns and analytics, built around your brand voice.

★4.8 / 5 rating From 2 delegates Live online or in-person CPD certified

Enquire about a cohort → See the agenda

● Ofsted Good

★ 4.9 / 5 from 776 reviews

10,000+ learners trained

60+ employer clients

CPD & CMI accredited

What you'll learn

Seven techniques that turn AI from helper into multiplier.

Practical, hands-on, and built around your team's real work. Every delegate leaves with a personal prompt library they'll keep using on Monday.

Create a content production pipeline using AI tools

Generate brand-on headlines and ad variants at scale

Keep brand voice consistent across every AI output

Brief AI like you brief a copywriter, and get usable drafts

SEO & AI search visibility (the new GEO playbook)

AI-assisted analytics: turn Looker/GA4 data into stories

Campaign planning & ideation with AI as creative partner

Avoid the AI marketing pitfalls (legal, ethical, generic)

Who it's for

For marketing teams who want to scale output without losing voice.

✓ Right fit if

You're a Head of Marketing, content lead or marketing manager. Your team is being asked to produce 3x the content with the same headcount. You want AI to help, but not at the cost of your brand sounding generic.

× Not the right fit if

You're focused on customer service, support or success. Take our AI for Customer Experience workshop instead.

The day in detail

Agenda.

Bring a real campaign brief. We'll build it together using AI tools, keeping your brand voice intact end-to-end.

AMMorning · 09:00–12:30

09:00 AI in marketing: hype vs. real value

09:30 Brand voice, teaching AI to sound like you

10:15 Break

10:30 Content production pipeline (blog, social, email)

11:15 Headlines & ad variants at scale

12:00 Lunch & coffee

PMAfternoon · 13:00–16:30

13:00 Briefing AI like a copywriter

13:45 AI search visibility & the GEO playbook

14:30 Break

14:45 AI-assisted analytics: GA4 & Looker as narrative

15:30 Workshop, build a real campaign end-to-end

16:15 Showcase & close

What's included

Everything you need to make it stick.

Course materials

Digital workbook, slides, and a 50+ tested prompt-template library to keep and reuse.

★

CPD certificate

TESS Group completion certificate for every delegate, accredited for CPD evidence.

●

Refreshments

Lunch and refreshments on in-person delivery. Coffee breaks for live online.

↻

30-day support

Email support from your trainer for 30 days after the workshop, apply what you learned, no extra cost.

★ Progression route

Ready to go deeper than a day?

This masterclass is the perfect stepping stone to the AI & Automation Apprenticeship Level 4, a 15-month accredited programme, fully levy-funded for eligible employers and 95–100% funded for SMEs.

Explore the L4 apprenticeship →

£18k Per learner, funded

100% levy-funded for eligible employers. 95–100% government-funded for SMEs under the new Growth & Skills Levy.

Sensible questions

Frequently asked.

Will my brand voice get diluted by AI?

Not if you train AI on your existing content. We spend the morning teaching you how to give AI a brand voice document so every output sounds like you.

Which AI tools do you teach?

ChatGPT and Claude for copy, Midjourney/DALL-E basics for imagery, Copilot for Office docs. You'll know which to use when.

Is this legal? What about copyright?

We cover the IP & copyright position for AI-generated content (US, UK, EU) and the practical implications for marketing assets.

We use AI search visibility, is that covered?

Yes, we cover Generative Engine Optimisation (GEO): how to get your content cited in ChatGPT, Perplexity, Google AI Overviews.

Can we make this team-specific?

Absolutely. Closed cohort delivery means we can shape the day around your sector (B2B SaaS, retail, financial services, professional services).

Book or enquire

Pick a slot, or send us the brief.

Two ways in. Book a 30-minute discovery call below, or fill out the form and we'll reply within 24 hours with cohort options and pricing for your group.

Book a 30-min discovery call

FREE

60-second recommender Get matched, then book. Answer 4 quick questions to find your fit, then book a 30-min discovery call with the right person on our team. Open booking page →

Or send us a brief

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Or call 0333 0523 003 · info@thetessgroup.com