AI for Coaching
Professionals
Coach Smarter. Lead Change.
The coaching apprenticeship reimagined for the AI age. 11 AI & automation modules plus 4 dedicated coaching modules — with a CMI Level 5 coaching qualification built in. No coding required. No management role required.
Why This Programme?
- CMI Level 5 coaching qualification built in
- 4 dedicated coaching modules — not a bolt-on
- 11 AI & automation modules for every department
- No coding or management role required
- 100% funded through the Apprenticeship Levy
Built for Coaches and People Developers, Not Just IT
This is the AI apprenticeship designed for anyone who develops people — with a CMI Level 5 coaching qualification and four dedicated coaching modules built in.
🎯 Internal Coaches
Use AI to track coachee progress, automate session scheduling, and build data-driven development plans — all while keeping the human relationship at the centre of every conversation.
💬 HR & L&D Professionals
Scale coaching impact across the organisation. Use AI to personalise development pathways, measure engagement, automate onboarding workflows, and evidence ROI on people programmes.
🌟 Aspiring Coaches
Dreaming of a coaching career? This programme gives you a CMI Level 5 qualification, real coaching practice, and AI skills that set you apart from day one. No prior experience needed.
🤝 Mentors & Trainers
Already developing others informally? Formalise your skills with proven coaching models, ethical frameworks, and a professional qualification — plus the AI tools to amplify your impact.
🚀 Career Changers
Passionate about developing people? Enter the coaching field with a future-proof combination of professional coaching practice and AI & automation skills. No prior tech or coaching background needed.
📈 Anyone Who Develops Others
If your role involves helping people grow — clients, colleagues, direct reports, or community members — this programme gives you the professional framework and AI toolkit to do it brilliantly.
Ideal Learner Profile
- Coaches — internal, external, or aspiring
- L&D and HR professionals with a coaching approach
- Mentors and trainers who develop others
- Anyone who uses Microsoft 365 in their daily work
- Professionals who want to future-proof their career
- Employers looking for a funded coaching development pathway
No Management Role Required
This programme is open to anyone in a coaching or people-development context. You don't need to be a manager, and you don't need a technical background. We use no-code tools, plain-English AI prompting, and real workplace scenarios from your own role.
Why AI & Coaching Matters Now
The coaching landscape is changing. Organisations that combine professional coaching with AI skills will lead the next decade of people development.
Coaching Professional L5 Defunding
The standalone Coaching Professional Level 5 apprenticeship loses funding from September 2026. This programme gives employers a fully funded pathway that keeps coaching development alive — and adds AI capability.
AI Is Transforming People Development
From personalised learning pathways to automated progress tracking, AI is reshaping how coaches and L&D professionals work. Your team needs both skill sets to stay relevant.
The Only Programme of Its Kind
No other provider combines AI qualifications with professional coaching. TESS Group delivers up to 5 accredited qualifications, a CMI Level 5 credential, and 4 dedicated coaching modules — all in one 15-month programme.
Up to 5 Industry Qualifications — At No Extra Cost
Level 3+ accredited qualifications plus CMI Level 5 coaching — a combination unique in the UK market.
CMI Level 5 Award in Professional Coaching Practice
Your learners graduate with a CMI Level 5 coaching qualification — one of the most respected credentials in professional development. Unit 531 (Principles of Professional Coaching) is formally assessed, covering coaching roles, competency frameworks, ethical practice, and professional contracting.
But we don't stop at one unit. Your learners also complete three additional coaching modules built from TESS's acclaimed coaching curriculum — rated 9.8 out of 10 across 100+ learner reviews. GROW, OSKAR, NLP, reflective practice, coaching culture — the full toolkit.
NCFE Qualifications (×3)
AI Prompt Mastery (L3 CQ) — prompt engineering across ChatGPT, Copilot, Gemini, Claude. Exclusive to TESS Group.
Certificate in Data (L3) — data visualisation, modelling, and data-driven decision making.
Cyber Security Practices (L3) — security assessment, incident response, GDPR compliance.
Microsoft AB-730
Microsoft Certified: AI Business Professional. Copilot and generative AI in business contexts. Globally recognised. No coding.
How We Compare
The only provider delivering this calibre of AI + coaching apprenticeship
TESS Group
- CMI Level 5 coaching qualification included
- 4 dedicated coaching modules (rated 9.8/10)
- Up to 5 accredited qualifications at Level 3+
- Microsoft AI Business Professional (AB-730)
- NCFE AI Prompt Mastery, Cyber Security & Data
- Coaching + AI in a single 15-month programme
- Ofsted Good + 4.9/5 on Google & Trustpilot
- No coding required — no management role needed
Typical Provider
- No coaching qualification included
- No dedicated coaching modules
- 0–1 qualifications (if any)
- No Microsoft certification included
- Basic AI awareness at best
- AI or coaching — never both
- Inconsistent quality and reviews
- May require technical or management background
What Your People Will Learn — 15 Modules
11 AI & automation modules + 4 dedicated coaching modules woven throughout the programme
AI Ethics & Values
Build the business case for ethical AI adoption. Manage reputational risk, improve staff morale, and create trust across your organisation.
Governance, Law & GDPR
Navigate legal frameworks for automation, including employment rights, equality legislation, and data protection requirements with confidence.
Coaching Foundations & Self-Awareness
Understand coaching as a professional discipline. Build deep self-awareness using the Johari Window and develop the values and ethical boundaries that underpin trust.
Spotting Waste & Inefficiency
Map workflows, uncover hidden waste, and identify the highest-impact opportunities for AI and automation to transform outcomes.
Building for People
"Augmentation, not Replacement." Design AI systems that enhance human capabilities without creating disruption. Make technology a true ally.
Coaching Models, Tools & Techniques
Master proven frameworks — GROW, OSKAR, CLEAR, Thinking Environment — and learn when to deploy each. Apply NLP and cognitive behavioural coaching for lasting change.
No-Code Automation Tools
Hands-on with low-code and no-code platforms. Select, configure, and deploy automation software — no programming skills needed.
Data-Driven Decision Making
Use AI to analyse complex data and generate actionable insights. Make smarter, evidence-based decisions at every level.
Principles of Professional Coaching
The module that earns your CMI Level 5 credential. Explore every coaching role — Internal Coach, Professional Coach, Leader as Coach — through competency frameworks, ethical practice, and professional contracting.
Change Management & AI Impact
Lead colleagues through automation-driven change with empathy, resilience, and buy-in. Foster inclusion throughout your organisation.
Agile Testing & Piloting
Run AI pilots from concept to delivery. Evaluate against budgets, iterate on feedback, and prove ROI before full rollout.
Coaching Culture, Evaluation & Reflective Practice
Build coaching capacity across your organisation — peer coaching circles, group coaching, and stakeholder engagement. Measure coaching ROI and develop reflective practice.
AI Risk & Security
Conduct assurance activities, apply governance frameworks, and implement risk mitigation to keep AI tools safe and accountable.
Winning AI Support & Buy-In
Master the communication skills to advocate for AI-driven change. Influence leaders, colleagues, and boards with confidence.
Microsoft Copilot in Practice
Apply AI across Word, Excel, PowerPoint, Outlook, and Teams using Microsoft Copilot. Prepare for the AB-730 certification exam.
Employer Return on Investment
Fully funded through the Apprenticeship Levy — here's what your business gains.
Your Learner Journey & End Point Assessment
15-month delivery + gateway & EPA — structured for real-world impact
Foundations & AI Readiness
Onboarding, skills assessment, AI ethics & values, governance & GDPR. Setting the scene for the dual-discipline programme.
Coaching Foundations & AI Skills
Coaching Foundations & Self-Awareness module. Spotting Waste & Inefficiency. Building for People. NCFE AI Prompt Mastery CQ begins.
Coaching Models, Data & CMI Assessment
Coaching Models, Tools & Techniques. No-Code Automation. Data-Driven Decision Making. CMI 531 assessed unit. NCFE Data qualification.
Change, Piloting & Coaching Culture
Change Management & AI Impact. Agile Testing & Piloting. Coaching Culture, Evaluation & Reflective Practice. NCFE Cyber Security.
Advanced AI & Microsoft Copilot
AI Risk & Security. Winning AI Support & Buy-In. Microsoft Copilot in Practice. AB-730 certification exam.
Workplace Project & Gateway
Work-based project applying AI and coaching skills to a genuine business challenge. Portfolio consolidation. Gateway readiness review.
End Point Assessment
Gateway sign-off, then formal EPA: Work-Based Project (mandatory) plus at least one additional assessment. Graded Pass or Distinction.
End Point Assessment
Official ST1512 V2.0 EPA — assessed against 6 Assessment Outcomes. Grades: Pass or Distinction.
1. Work-Based Project (Mandatory)
Deliver a substantial AI or automation project solving a genuine business problem. Demonstrate you can identify inefficiencies, implement solutions, and measure commercial impact.
2. Additional Assessment (at least one)
The Assessment Organisation selects from: Professional Discussion, Presentation, Simulated Task, or Portfolio — ensuring flexible, authentic assessment of real-world skills.
6 Assessment Outcomes Covered
AO1 Strategic & Ethical AI Adoption · AO2 Solution Design & Development · AO3 Testing & Evaluation · AO4 Governance & Risk · AO5 Stakeholder Engagement · AO6 Continuous Improvement
Support Throughout
Every learner receives a dedicated skills coach, regular 1-to-1 progress reviews, access to our digital learning platform, and employer engagement sessions to ensure workplace projects deliver real value.
Why Choose TESS Group for AI + Coaching?
⭐ 4.9/5 on Google AND Trustpilot
Exceptional learner satisfaction across every programme. Hundreds of 5-star reviews. Among the best-rated training providers in the UK.
🏆 Ofsted Good Provider
Independently verified quality. Our programmes meet the highest standards of delivery, learner support, and outcomes.
💬 4 Coaching Modules — Rated 9.8/10
Not a bolt-on. Four full coaching modules — GROW, OSKAR, NLP, reflective practice, coaching culture — delivered by the coaching team whose workshops are rated 9.8 out of 10.
🤖 Up to 5 Qualifications — All Level 3+
CMI Level 5 Coaching, three NCFE Level 3 qualifications including our exclusive AI Prompt Mastery credential, and a globally recognised Microsoft certification. All included. All funded.
🌐 Coaching Apprenticeship? This Is the Future.
With coaching apprenticeship funding changing from September 2026, this programme gives employers a fully funded pathway that keeps professional coaching development alive — and adds AI capability.
💻 Built for Non-Technical Professionals
No coding. No tech background. No management role needed. We use no-code tools, plain-English AI prompting, and real workplace scenarios from your own role.
"This programme doesn't just teach AI — it transforms how entire teams think about their work. The qualifications alone make it worthwhile, but the real value is in the confidence and capability our people take away."
Frequently Asked Questions
Everything employers need to know about AI for Coaching Professionals
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Ready to Future-Proof Your Coaching?
Fully funded through the Apprenticeship Levy or government co-investment. Give your coaches the AI skills to lead the next decade of people development — and a CMI Level 5 qualification to prove it.
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