Ofsted Good · Skills England Approved
UK · 72% Distinction Rate · 4.9★ from 690+ reviews
New 2026 Level 4 · ST1512 · CMI Level 5 Coaching included free

Make your coaching team
AI-fluent and CMI-qualified.

Your coaches are already brilliant with people. This turns them into the person who's brilliant with AI too — and they walk away with a CMI Level 5 coaching credential and Coachy, their own 24/7 AI tutor. It's the natural successor to the old Coaching Professional L5, now delivered under the live ST1512 standard. Built by the TESS coaching team. 100% levy-funded.

  • No coding required
  • No management role required
  • 100% Growth & Skills Levy funded
  • Two delivery paces
  • EMCC aligned + membership support

4.9 from 690+ verified reviews · Ofsted Good provider · 72% distinction grade (vs 33% UK avg)

3Premium qualifications
all included free
£0/learnerOut-of-pocket for
levy employers
15moDelivery + Gateway
& EPA
72%Distinction at EPA
vs 33% UK avg
24/7Coachy AI tutor
included free
Awarding partners & accreditations
Ofsted Good Provider CMI — Chartered Management Institute BCS — The Chartered Institute for IT NCFE awarding body Microsoft Copilot certified partner Google Gemini AI
Coachy AI tutor
Scoped to ST1512 · EPA-safe by design
Short answerAI for Coaching Professionals Level 4 is a levy-funded apprenticeship scoped to coaching and skills-development workflows, EMCC-aligned, with no coding required. It builds AI capability across a coach’s practice through the ST1512 standard. Ofsted Good, with the included Coachy AI tutor.

Meet Coachy
your AI tutor, 24/7.

Included free with every learner. Coachy answers questions about coaching models, AI prompting, EPA prep and the workplace project — any time of day. On mobile, web, and inside Microsoft Teams.

Coaching theory on tap Prompt library Portfolio & EPA help Manager Mode for L&D
See Coachy in your discovery call
!
Funding change · Sep 2026

Coaching Professional L5 is being defunded.

Among 16 standards losing apprenticeship funding from September 2026. No direct successor has been announced — until now. TESS has built the natural alternative under the live ST1512 standard.

The good news See the successor →
What your coaches will master

The full craft of coaching — covered. And included free.

From foundations and ethics through to team coaching and measuring impact — everything a great coach needs, taught across six immersive workshops. On top, your team gets the AI & automation curriculum, a formally-assessed CMI Level 5 credential, EMCC membership support and Coachy, their AI tutor. All under one apprenticeship.

★ Included free

The complete coaching curriculum — nine core skills, all included free

Six immersive workshops cover the lot. Nothing watered down, nothing left out — with the AI & automation curriculum, three premium qualifications, EMCC support and Coachy added on top.

  1. 01
    Coaching Foundations & Context
    The bedrock — what coaching is, and where it adds value
    ✓ Free
  2. 02
    The Coach's Self & Reflective Practice
    Self-awareness, supervision and ongoing CPD
    ✓ Free
  3. 03
    Ethics, Contracting & Boundaries
    Clear agreements, ethics and boundaries · CMI assessed
    ✓ Free
  4. 04
    Core Coaching Behaviours
    Listening, questioning and being fully present
    ✓ Free
  5. 05
    Coaching Models (GROW, OSKAR, CLEAR)
    The go-to frameworks, plus advanced tools
    ✓ Free
  6. 06
    Solution-Focused & Developmental Coaching
    Choosing the right approach for each person
    ✓ Free
  7. 07
    Team, Group & Peer Coaching
    Coaching beyond one-to-one — and at scale
    ✓ Free
  8. 08
    Coaching Culture, Impact & ROI
    Proving impact · Kirkpatrick + Brinkerhoff
    ✓ Free
  9. 09
    Supervision, GDPR & Professional Standards
    Staying safe, legal and professional · EMCC pathway
    ✓ Free
+ Then we add (also free)
CMI Level 5 credential 11 AI & automation modules NCFE L3 AI Prompt Mastery Microsoft AB-730 Coachy AI tutor 24/7 EMCC membership support
See the full curriculum in 25 minutes. We'll walk you through every workshop and module — and show you Coachy live.
Book a 25-min Teams chat
Defunded · Sep 2026
Coaching Pro L5
9 workshops · old standard
  • 9 core coaching workshops
  • ~CMI L5 unit (partial coverage)
  • No AI & automation curriculum
  • No Microsoft AB-730
  • No NCFE Level 3 AI Prompt
  • No AI tutor support
  • No funding from Sep 2026
£14k Defunded
Procurement disruption ahead
Live · ST1512 · 2026
AI for Coaching Pros L4
6 deeper workshops · 11 AI modules · 3 qualifications
  • All 9 L5 topics covered in 6 deeper workshops
  • CMI Level 5 Award in Coaching Practice — formally assessed
  • 11 AI & automation modules (ST1512)
  • Microsoft AB-730 included
  • NCFE Level 3 AI Prompt Mastery
  • Coachy AI tutor — 24/7 included free
  • 100% levy-funded under live ST1512
  • EMCC aligned + active membership support
£0 / learner · levy-funded
Talk to TESS →
Competitor average
Generic AI provider
Most QA / BPP / e-Careers offers
  • No professional coaching curriculum
  • No CMI Level 5 Coaching credential
  • Basic AI modules included
  • ~Microsoft AB-730 (sometimes)
  • No NCFE Level 3 AI Prompt
  • No 24/7 AI tutor
  • Levy-funded
  • ~Management role often required
£0 / learner · levy-funded
No coaching depth
Three premium qualifications

All included. All free.

The apprenticeship is the live ST1512 AI & Automation Practitioner Level 4. On top, TESS bundles a curated stack of qualifications — at no extra cost, no separate enrolments, no add-on fees. Plus Coachy your AI tutor, plus EMCC membership support.

100% funded CMI L5 flagship 3 credentials EMCC aligned
CMI · Level 5
CMI L5 Award in Professional Coaching Practice
Chartered · lifetime · portable
Free
NCFE · Level 3 CQ
AI Prompt Mastery
TESS exclusive · ChatGPT, Copilot, Gemini, Claude
Free
Microsoft · Professional
AB-730 AI Business Professional
Global credential · LinkedIn-portable
Free
+ Coachy AI tutor 24/7 & EMCC membership support included
Funding — explained once, properly

How the Growth & Skills Levy covers everything.

Falls within the £18,000 apprenticeship funding band — 100% covered by the Apprenticeship Levy for levy-paying employers. SMEs without a levy account access 95–100% government co-investment. All three qualifications and Coachy are bundled in at no extra cost.

1

Your Levy pot

0.5% of payroll above £3m sits in your Growth & Skills Levy account, ready to spend on apprenticeships.

2

Allocate £18k / learner

The ST1512 standard sits in the £18,000 funding band — 15 months of training and assessment.

3

TESS bundles 3 qualifications

CMI L5 Coaching · Microsoft AB-730 · NCFE L3 AI Prompt — all included free. Plus Coachy AI tutor.

4

Your out-of-pocket cost

£0. Levy employers spend 100% from levy. SMEs get 95–100% government co-investment.

Coaching curriculum

Six workshops. Three intensive days.

Two paired workshops per day — themed, immersive, efficient. Just 3 dedicated coaching days across the 15-month apprenticeship. Maximum depth, minimum time off the desk.

01
Day 1 · Foundations
Who you are as a coach
W1 Coaching Foundations & Context · W2 The Coach's Self
02
Day 2 · Practice
How you actually coach
W3 Core Coaching Behaviours · W4 Models & Advanced Tools
03
Day 3 · Mastery ★ CMI
Credentialing & scale
W5 Formal CMI Assignment · W6 Coaching at Scale
W1
Day 1 · Foundations

Coaching Foundations & Context

The mindset, ethics and context. GROW, OSKAR, CLEAR. EMCC competency framework. What coaching is — and isn't.

  • What coaching is (and isn't) — vs mentoring, training, therapy
  • EMCC competency framework — your reference standard
  • GROW, OSKAR, CLEAR — the foundational models
  • Contracting & the coaching relationship
  • Ethics, boundaries & the coach's responsibilities
W2
Day 1 · Foundations

The Coach's Self

Awareness, style, motivation. Reflective practice, supervision, CPD. Presence, listening, looking after yourself.

  • Self-awareness — your style, biases, triggers
  • Coaching presence — being with, not doing to
  • Reflective practice — journals, models & supervision
  • Building a CPD habit that actually sticks
  • Coach wellbeing — looking after yourself
W3
Day 2 · Practice

Core Coaching Behaviours

Active listening L1–L3, powerful questioning, silence, reframing. Challenge with care. Naming what's there.

  • Listening at levels 1, 2 and 3 — the upgrade most coaches miss
  • Powerful questions — open, clean, succinct, well-timed
  • Silence, pause & the discipline of not jumping in
  • Reframing & naming what's there with care
  • Challenge from compassion — not avoidance, not collusion
W4
Day 2 · Practice

Models, Methods & Advanced Tools

Solution-focused vs developmental coaching. Team, group and peer coaching. Specialist contexts.

  • Solution-focused vs developmental coaching — choosing the approach
  • Team coaching & group coaching dynamics
  • Peer coaching & coaching circles
  • Specialist contexts — career, performance, resilience, return-to-work
  • Tools you can use tomorrow: scaling, miracle, perceptual positions
W5
Day 3 · ★ CMI Level 5 Assignment

Principles of Professional Coaching

The formally-assessed CMI Unit. Coaching role, frameworks, ethics, contracting. Complete the assignment to earn the credential.

  • The role of a professional coach in an organisation
  • Frameworks, models & ethical principles in depth
  • Contracting at three levels — coachee, sponsor, organisation
  • Coach supervision — why, how often, with whom
  • Complete the CMI L5 assignment to earn the credential
W6
Day 3 · Coaching at Scale

Culture, Team, GDPR & Impact

Coaching culture, ROI evaluation, GDPR, supervision pools. EMCC accreditation pathway — and how we help.

  • Building a coaching culture across an organisation
  • Evaluating coaching impact & ROI (Kirkpatrick, Brinkerhoff)
  • GDPR & ethical data handling for coaches
  • Building & running supervision pools
  • EMCC accreditation pathway — and how TESS helps you get there

Watch how we teach coaching that sticks.

Real moments from live TESS coaching sessions with trainer Jamie Chambers. These clips come from live sessions that feed into the CMI Coaching unit our learners complete.

Too Busy to Think?

The Jar of Life

Move It to Quadrant Two

Did the Training Change You?

The Boiling Frog

Effective vs Efficient

Every clip under 2 minutes · plays on click

Book a Free Discovery Call

View & share all workshop videos →

"Will this work for my team of coaches?" Best way to find out — book a 25-min Teams chat with TESS.
Book a discovery call
ST1512 AI & automation curriculum

12 modules. AI-curious to AI-capable.

The KSB-aligned curriculum delivered across 15 months. The six coaching workshops above are delivered complimentary, on top of this — they are not part of the apprenticeship standard.

00

Onboarding & AI Diagnostic

Induction, AI diagnostic, Coachy & OneFile set-up. Every learner benchmarked before Module 1.

01

AI Foundations

Use ChatGPT, Copilot, Claude & Gemini safely and to genuine effect. Shadow-AI risk closed off, plus a working introduction to agentic AI and the autonomous AI agents now entering coaching and the workplace.

02

Process Discovery

Find the hidden admin hours around your coaching practice and rank them for automation.

03

Workflow Automation

Build a live, no-code automation that takes a repetitive task off your plate. Power Automate, Make, Zapier.

04

Agentic AI

Build an AI agent that does real work on your data. Copilot Studio, multi-agent workflows, RAG.

05

AI Integration & Assurance

Make the agent safe to roll out. Guardrails, safety controls, an audit trail IT will approve.

06

Data, Decisions & Data Law

Handle coachee data safely. UK GDPR, lawful basis, DPIAs, retention. Ethics-first by design.

07

Designing Responsible AI

Build AI that works for every coachee, not just the average one. Bias audited, accessibly designed.

08

Pilot, Test & Assure

Test it for real, on real cases and the trickier situations. Prove results before you scale.

09

Leading AI Adoption

The hardest part of AI is getting people to use it. The adoption module build-only programmes skip.

10

AI Strategy, Scaling & Value

Make a credible AI business case for your coaching function. Costed, risk-assessed, ready to defend.

11

Applied AI Mastery

One ambitious AI build running live, plus a Copilot, Gemini & Claude hands-on day. Gateway-ready.

End-Point Assessment · BCS

How your coaches cross the finish line.

The ST1512 standard ends with a formal End-Point Assessment run by BCS — the leading assessment organisation for digital apprenticeships in the UK. It has just two parts. TESS designs the whole 15-month journey (12 months delivery + a 3-month EPA window) to deliver 72% distinction-grade outcomes — over double the 33% UK average.

1
Around Month 8

The Project

Roughly two-thirds of the way through, your coach scopes, builds and writes up a real workplace project — drawing on the discovery, build, integration and assurance work from Months 2–8. Assessed by BCS.

  • Choose a real AI opportunity in your coaching work
  • Design, pilot and evaluate it end to end
  • Apply ethics, data law and impact thinking
  • Your TESS skills coach reviews drafts first
2
End of programme

The Showcase

A professional discussion with a BCS assessor. Your coach picks the format that suits them best — a discussion with a short presentation, or a discussion with a portfolio. It explores the project, the KSBs, ethics and reflection.

  • Choose presentation or portfolio — whatever plays to their strengths
  • Professional discussion with a BCS assessor
  • Covers KSBs, ethics, decisions & reflection
  • Mock showcases with your TESS coach first
Graded by BCS

Pass or Distinction

BCS grades the EPA Pass or Distinction. TESS coaches average 72% distinction — over double the 33% UK average.

  • Pass: every KSB evidenced to standard
  • Distinction: exceeds on depth, ethics & reflection
  • Keeps every credential: ST1512 + CMI L5 + AB-730 + NCFE
  • EMCC accreditation pathway continues after EPA
72%
Distinction grade at EPA — vs 33% UK average
M8
Project assessed around Month 8 — not left to the very end
100%
Reach Gateway on first attempt across 2025 cohorts
£0
Resit cost — covered if needed (TESS guarantee)
Want the EPA gradebook in detail? We'll walk you through KSB mapping, grade criteria & the TESS distinction playbook — on a 25-min Teams chat.
Book a 25-min Teams chat
Tools you'll actually use

Hands-on with the platforms shaping coaching today.

Your coaches won't just learn about AI — they'll work hands-on with the exact tools transforming professional coaching. From Microsoft Copilot and ChatGPT to NotebookLM and Otter.ai. Plain English, no coding, real coaching scenarios.

OpenAI · drafting, summarising, ideation
Microsoft Copilot · across M365
Anthropic · reasoning for sensitive cases
Gemini · Google’s multimodal AI
Cited research · coaching literature
Your coaching library, a private expert
AI voice · roleplay & practice scenarios
AI inside your knowledge base
AI imagery for coaching materials
OpenAI · drafting, summarising, ideation
Microsoft Copilot · across M365
Anthropic · reasoning for sensitive cases
Gemini · Google’s multimodal AI
Cited research · coaching literature
Your coaching library, a private expert
AI voice · roleplay & practice scenarios
AI inside your knowledge base
AI imagery for coaching materials
Microsoft’s no-code workflows
Connect 6,000+ apps, no-code
Visual scenario builder
Build custom coaching agents
Coaching impact & ROI dashboards
AI design for coaching collateral
AI pair-programming, explained simply
Robotic process automation
No-code apps from your data
Microsoft’s no-code workflows
Connect 6,000+ apps, no-code
Visual scenario builder
Build custom coaching agents
Coaching impact & ROI dashboards
AI design for coaching collateral
AI pair-programming, explained simply
Robotic process automation
No-code apps from your data

And we flex to your stack. If your team already runs other tools, we teach on those too — and we update the toolkit as the AI landscape shifts.

See the toolkit live in 25 minutes. We'll demo Coachy + Copilot for coaches + the prompt library — book a slot below.
Book a 25-min demo
What makes TESS different

Six things no one else bundles into one apprenticeship.

CMI Level 5 Award in Coaching

The only AI apprenticeship in the UK that includes a formally-assessed CMI Level 5 Coaching credential — for free.

Coachy AI tutor 24/7

Claude-powered, EPA-safe, scoped to the ST1512 standard. Mobile, web, Teams — included free with every learner.

EMCC membership support

Active help applying for EMCC membership and the coaching register — not just framework alignment on paper.

72% distinction grade

Versus the 33% UK apprenticeship average. Closed cohorts and named skills coaches drive distinction-grade outcomes.

Live ST1512 standard

No procurement disruption, no transition cost. The funding stays live well past Sep 2026 — your coaching pipeline keeps flowing.

No code · no management role

Built for aspiring coaches, HR, L&D, mentors and experienced coaches. Plain-English AI, no-code automation tools.

Your learner journey

15 months. Structured for distinction.

  1. M1
    Months 1–2 · Foundations

    AI Readiness & Onboarding

    Skills assessment, AI diagnostic and AI Foundations. Setting the scene for the dual-discipline programme. Coachy access from day one.

    Onboarding
  2. M3
    Months 3–5 · Day 1 Workshops

    Coaching Foundations + AI Skills

    Day 1 coaching workshops. Process Discovery and Workflow Automation modules. NCFE AI Prompt Mastery begins.

    CoachingAI
  3. M6
    Months 6–8 · Day 2 Workshops

    Models, Data & Practice

    Day 2 coaching workshops. Agentic AI and Data, Decisions & Data Law modules. CMI assignment prep begins.

    CoachingAI★ CMI prep
  4. M9
    Months 9–11 · Day 3 Workshops

    CMI Assessment & Coaching at Scale

    Day 3 Mastery — formal CMI Level 5 assignment submitted. AI Integration & Assurance. Designing Responsible AI modules.

    ★ CMI awarded
  5. M12
    Months 12–13

    Advanced AI & Applied Mastery

    Pilot, Test & Assure. Leading AI Adoption. AI Strategy, Scaling & Value. AB-730 certification exam.

    AB-730
  6. M14
    Months 14–15 · Gateway

    Workplace Project & Gateway Review

    Work-based project applying AI and coaching skills to a genuine business challenge. Portfolio consolidation. Gateway readiness review.

    Portfolio
  7. EPA
    Post Month 15

    End Point Assessment

    Gateway sign-off, then formal EPA: Work-Based Project plus an additional assessment. Graded Pass or Distinction — 72% of TESS apprentices distinction-grade.

    Pass or Distinction
What employers & learners say

4.9★ across 690+ verified reviews.

SM
Sarah M.
L&D Director · National Employer
Google
★★★★★
Doesn't just teach AI — it transforms how our coaches think about their craft. The CMI L5 alone made it worthwhile; the EMCC support and AI modules were the bonus that sold our procurement team.
Posted Mar 2026 · Verified
JT
James T.
Internal Coach · FTSE 250
Trustpilot
★★★★★
The TESS coaching team is exceptional. GROW and OSKAR modules gave me practical tools I use every day with my team — and the CMI assignment was the credibility piece I was missing on my CV.
Posted Feb 2026 · Verified
RP
Rachel P.
HR Business Partner · Public Sector
Google
★★★★★
I came in as an HRBP with no formal coaching background. I'm leaving with a CMI Level 5 credential, AI tools I use daily, and TESS actively helped me apply for EMCC membership.
Posted Jan 2026 · Verified
DA
David A.
Head of People · NHS Trust
Trustpilot
★★★★★
Coachy is the standout. Our apprentices use it between sessions to talk through real client cases — it's like having a 24/7 supervisor who's read every coaching textbook. Worth the apprenticeship on its own.
Posted Apr 2026 · Verified
Built for anyone who develops people

From executive coaches to first-time mentors — every coaching role, every sector.

Whether you coach executives, run an L&D function, mentor new managers or develop talent across an organisation. No prior coaching qualification required. No coding required. No management role required.

Trusted by coaches & L&D teams in HR & L&D functions Executive coaching Internal coaches NHS & healthcare Higher & further ed Public sector & LA Professional services Charity & not-for-profit
👥

HR, L&D & OD

HRBPs · L&D Managers · OD Consultants

HR Business Partners running coaching frameworks, L&D managers building coaching cultures, OD consultants delivering interventions — formalise your practice with a chartered CMI L5 credential and AI fluency on top.

HR Business Partner L&D Manager OD Consultant People Partner Talent Development Lead Capability Manager
🎯

Executive & leadership coaches

Internal & external · 1:1 & team coaching

Practising executive, leadership and business coaches looking to add CMI Level 5 credentialing, AI fluency and EMCC accreditation pathway support to an already-established practice — formally assessed, lifetime portable.

Executive coach Leadership coach Team coach Business coach Career coach Performance coach
🤝

Internal coaches & mentors

In-house coaching capability builders

Employees running internal coaching pools or formal mentoring schemes. Take the coaching you already do informally and put a chartered credential, structured frameworks and an AI-enabled toolkit behind it.

Internal coach Mentor Coaching pool lead Buddy programme lead Peer coach Coaching champion
🏥

NHS & healthcare

Clinical supervisors · resilience leads · staff coaches

Healthcare coaches supporting clinical teams, resilience leads tackling burnout, and ward-based supervisors developing junior staff — with the AI fluency to extend impact across stretched services.

Clinical supervisor Resilience lead Staff coach Education facilitator Pastoral lead Wellbeing coach
🎓

Higher & further education

Student coaches · academic mentors · curriculum leads

University and college staff embedding coaching across student support, mentoring early-career academics, and weaving coaching practice into the curriculum — with AI tools that scale 1:1 impact across cohorts.

Student coach Academic mentor Curriculum lead Tutor coach Career consultant Personal tutor lead
🏛️

Public sector & local authority

People services · talent & OD · service-line coaches

Council and public-sector talent teams building coaching infrastructure, service-line coaches supporting frontline staff, and internal coaching pools delivering at scale — backed by a chartered, formally-assessed CMI L5.

Talent & OD lead People services coach Service-line coach Workforce lead Council coach Public-sector mentor
💼

Professional services

Consultancies · exec search · advisory firms

Coaching consultancies scaling associate networks, advisory firms embedding coaching into client engagements, and executive-search teams adding coaching to candidate care — with EMCC pathway support and AI-enabled delivery.

Coaching consultant Associate coach Advisory lead Exec search coach Client engagement lead Practice manager
❤️

Charity, NFP & faith

Volunteer coaches · pastoral leads · capability builders

Third-sector coaching champions, volunteer-mentor coordinators and pastoral leads building coaching capacity without big budgets — levy-funded, no out-of-pocket cost, with AI tools that multiply individual impact.

Volunteer coach lead Pastoral coach Capability builder Programme coach Frontline mentor Service lead

Working across the UK with: FTSE 250 employers · NHS Trusts · central & local government · universities & colleges · professional-services firms · coaching consultancies · national charities · faith & community organisations — sector references available on request.

Employer ROI

What your business actually gets.

Levy-funded through the Growth & Skills Levy. Out-of-pocket cost: zero. What you get back: measurable.

35%
Average reduction in time-to-confidence for newly-coached managers
£0
Out-of-pocket cost for Levy-paying employers
3
Premium qualifications per apprentice — at no extra cost
72%
Distinction-grade rate at End Point Assessment (vs 33% UK avg)
Why TESS Group

An Ofsted Good provider with a coaching offer no one else can match.

4.9 / 5 on Google & Trustpilot

690 verified reviews averaging 4.9/5 — exceptional learner satisfaction across every programme.

Ofsted Good Provider

Independently verified quality. Highest standards of delivery, learner support and outcomes.

6

6 Coaching Workshops · 3 Days

Not a bolt-on. Six deep professional-coaching workshops paired across 3 intensive days — covering every L5 topic, plus EMCC alignment.

3+

3 Premium Qualifications Included

CMI Level 5 Coaching, NCFE Level 3 AI Prompt Mastery, and Microsoft AB-730. Carefully curated — not a kitchen sink.

Future-Proof Pathway

With Coaching Pro L5 funding ending Sep 2026, this is the levy-funded route that keeps coaching development alive — and adds AI.

Built for Non-Technical Pros

No coding. No tech background. No management role needed. No-code tools, plain-English AI prompting, real coaching scenarios.

Accredited & recognised by Ofsted Good CMI NCFE BCS Microsoft Copilot Google Gemini
For HR, L&D & procurement

Want the full qualifications detail?

A dedicated page with the deep-dive on every credential — CMI Level 5 syllabus & assignment, NCFE Level 3 AI Prompt Mastery units, Microsoft AB-730 exam topics, EMCC accreditation pathway, EPA gradebook detail. Plus a QR straight to a Teams chat with our team.

Frequently asked

Everything you'd ask in a meeting.

Is Coaching Pro L5 really being defunded?

Yes. Among 16 standards losing apprenticeship funding from Sep 2026. No direct successor announced. AI for Coaching Pros L4 is the natural alternative — same content, plus AI, plus CMI L5, all under the live ST1512 standard.

Do learners need coaching or coding experience?

No to both. Designed for aspiring coaches, HR/L&D, mentors and experienced coaches. No coding, no technical background, no management role required.

How are the 6 workshops delivered?

Paired into three intensive days — two themed workshops per day. Just 3 dedicated coaching days inside the 15-month programme. Closed cohorts can flex into half-day sessions.

What's the funding picture?

Falls within the £18,000 apprenticeship funding band — 100% Growth & Skills Levy funded. SMEs access 95–100% government co-investment. All 3 qualifications and Coachy bundled at no extra cost.

Which qualifications do learners earn?

CMI Level 5 Award in Professional Coaching Practice (formally assessed), NCFE Level 3 CQ in AI Prompt Mastery (TESS exclusive), and Microsoft AB-730 AI Business Professional. Plus EMCC membership support.

How is the CMI Level 5 assessed?

One unit is formally assessed by CMI — Principles of Professional Coaching Practice. The other 5 workshops are delivered by TESS but not CMI assessed, giving learners the full breadth without the assessment burden.

How is delivery structured geographically?

All sessions live online via Zoom or Microsoft Teams — learn from anywhere in England. Face-to-face available for closed cohorts. Monthly starts, cohorts of 1 to 30+.

What's the difference from your other AI apprenticeships?

This programme is the full base ST1512 — all 11 AI modules, all qualifications — plus 6 coaching workshops, a CMI Level 5 Coaching credential, and EMCC membership support. For team leaders see AI for Team Leaders L4. For ops managers see AI for Operations Leaders L4.

Two easy ways to talk

Future-proof your coaching capability.

Levy-funded through the Growth & Skills Levy, or 95–100% government co-investment for SMEs. CMI L5 credential, EMCC support, AI fluency, Coachy 24/7 — all in one apprenticeship.

Direct lines

Prefer email or phone? We respond within 1 working day.

0333 0523 003 [email protected] UK-wide · delivered nationwide

Or just grab a time — pick a slot below.

A 25-minute Teams chat. We'll walk you through cohort dates, funding routes and how the programme fits your team. No prep needed.

★★★★★ 4.9 · 690 reviews · Ofsted Good · Skills England Approved

AI capability + CMI Level 5. Two credentials, one funded programme.

This is the route for coaching professionals who need both: the AI and automation skills of the Level 4 standard, and the CMI Level 5 management qualification UK employers recognise. Both are embedded in one apprenticeship, both fully levy-funded, nothing extra to buy.

Book a 25-min Teams chat →