AI for Customer Experience
Your customers already expect AI-powered experiences - personalised recommendations, instant responses, proactive support. This course shows you how to deliver them without a massive tech budget.
What You'll Learn
- AI chatbot deployment & conversation design
- Personalisation engines for marketing & sales
- Sentiment analysis: understanding customer emotion at scale
- Customer journey mapping with AI touchpoints
- Predictive customer behaviour & churn prevention
- Integrating AI with your existing CRM
Who Is This For?
Customer service managers, CX professionals, marketing teams, and anyone responsible for the customer experience.
Course Outline
Morning
- 09:00 - AI in CX: what customers expect in 2026
- 09:30 - AI chatbots: platforms, design & deployment
- 10:15 - Break
- 10:30 - Hands-on: Building a chatbot for your use case
- 11:15 - Personalisation engines & recommendation systems
- 12:00 - Workshop: Mapping AI into your customer journey
Afternoon
- 13:00 - Sentiment analysis & voice of the customer at scale
- 13:45 - Predictive analytics for customer behaviour
- 14:30 - Break
- 14:45 - CRM integration & unified customer data
- 15:30 - Workshop: Your CX AI implementation plan
- 16:15 - Presentations & next steps
- 16:30 - Close
What's Included
Course Materials
Digital workbook & resources
Certificate
TESS Group completion certificate
Refreshments
Lunch & refreshments included
Post-Course Support
30 days email support
Your Progression Route
Ready to go deeper?
This course is the perfect stepping stone to the AI & Automation Apprenticeship L4 apprenticeship - a 15-month accredited programme, levy-funded through the Apprenticeship Levy.
Explore the ApprenticeshipFrequently Asked Questions
We cover the leading options including Microsoft Copilot Studio, ChatGPT-based solutions, and platform-agnostic design principles that work with any tool.
Modern chatbot platforms are no-code or low-code. This course focuses on practical implementation that doesn't require a development team.
The evidence is clear - AI-powered CX reduces response times by up to 80% and improves satisfaction scores. We show you real UK case studies and help you build a realistic plan.
Ready to Get Started?
Book your place or arrange an in-house session for your team. We'll help you choose the right course for your goals.
Enquire Now